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In a case of only 15 years, Asian cuisine has gone from being a niche food obsession to one of the most popular around the globe. Global sales at Asian fast food restaurants have grown by nearly 500 percent since 1999, the quickest growth noticed in any fast food category all over the world, in accordance with data from researching the market firm Euromonitor. Fast food here is identified as any restaurant that gets less than half its sales from sit-down meals.
Asian food has expanded by roughly the same amount because the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food has a lot concerning both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has grown a lot more than ten fold since 2000, and in addition in Vietnam, Thailand and Malaysia.
But Asian food has also taken advantage of the emigration of 打酱油网站 other areas of the world, where people then love cuisines they may not have encountered otherwise. The United States, where the quantity of Asian immigrants continues to grow immensely, is probably the best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, in fact).
“They’re searching for bolder and spicier flavors, as well as something different,” Darren Tristano, executive vice president of Technomic, a nearby restaurant-research firm, told QSR Magazine.
Sales at Asian fast food restaurants have started by 135 percent since 1999, well outpacing the development noticed in every other segment. Asian food particularly is exclusive in that the majority of fast food restaurants that serve cuisine from the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, only about 10 percent of sales at Asian fast food restaurants come from chains. The rest of the 90 percent (which amounts to more than $135 billion annually)arises from mom and pop restaurants.
In america, the story is a little different, but no less striking. Roughly 50 % of all sales at Asian fast food restaurants came from chains in 2014. The viability of that model points to a certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales this past year, have proven that there’s a mass market interest in Chinese food. Even Chipotle has responded to the demand with Shophouse, a fast casual Thai noodle restaurant.
Asian food is very coveted today that even restaurants that are focused on cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You will find currently at the very least 550 items sold at fast food restaurants around the usa with either Asian names or an overt Asian influence, based on consumer research firm Mintel. Exhibit A: Teriyaki burgers, which can now, anyway, be discovered at Carl Jr.’s.